Hamburg, Germany, 12 January,2021–Waterland Private Equity has acquired a majority stake in YIELDKIT GmbH, a global leading platform in the area of in-text advertising, content monetisation and performance marketing. With a workforce of 30 employees, YIELDKIT generated revenues of €33 million in 2020, an increase of around a third compared to the previous year. Together with founder Oliver Krohne, CEO Daniel Neuhaus and tech entrepreneur Lars Hinrichs, Waterland is planning for an additional boost to organic growth at YIELDKIT and to develop the software platform towards market leadership through a buy & build strategy. Founder, CEO and venture capital provider have each taken out significant stakes.

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