OUR
AGENCY

A professional team in Munich-Schwabing, committed to excellence and creativity.
Communication that is strategic, transparent, reliable and above all effective.
Clients who are among the best in professional services, private equity and medium-sized businesses.

WELL-THOUGHT-OUT
COMMUNICATION

IWK Communication Partner - PR-Agentur München - Team

Creative ideas, new strategies

Clearly, 1 is more than 0 and less than 2. This is already a story. However, this can only be the beginning, just like a good story can merely be the beginning of good communication. We use these figures but we look beyond: Abstract topics become tangible, complex content comprehensible. This way, we add life, emotion and substance to fact-driven corporate communication. Why? Because it is remembered much better than a plain digit like 1.

Passionate media specialists

We have made it our mission to approach hard facts and complex topics more creatively. We turn figures into stories, stories into good communication and good communication into overall strategies based on a wide range of diverse solutions, formats and propositions. That is because we aren’t better management consultants or financial experts, aren’t better engineers or entrepreneurs. We are however better communicators, who find solutions with the greatest possible impact, while acting as mediators between the facts and the public.

IWK IN FIGURES

Small but excellent:
We are not an international network agency, we are an owner-managed consultancy with a small team that enjoys working closely with clients and achieving considerable success for them.

0

was the founding year in Munich

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dedicated employees

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years of practiced communication

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newbies introduced to PR

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press releases per year

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clippings in a year

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m² of space for good ideas

24/7

on air

THE MANAGEMENT

Long-term PR strategy and media work, design of corporate publishing products and the organisation of tailor-made event formats – we come into contact with a wide range of industries and business models, encounter diverse kinds of media and advise top management on all communication matters. Creating attention and effectively placing topics, views and expertise in the spotlight – all of this requires passion, which our management has developed over many years of professional experience.

Ira Wülfing

Founder, Managing Partner

The Ira Wülfing Kommunikation (today IWK) founder’s credo: “We are committed to joint success with our clients, instead of merely working off projects.”

The foundation for this is simple: “A concept must be well thought through and built for success,” says Ira. As the creative force behind the agency, she combines an outstanding network of media contacts with a deep understanding of her clients’ needs and a sharp instinct for the issues that will shape public attention not only today, but tomorrow as well.

What else helps? “Laugh a lot,” says Ira, “because when it’s fun, it turns out well.”

Before founding her own agency in 2004, Ira studied Theatre Studies, Art History and Psychology. She went on to spend 15 years in PR, working across a wide range of roles, with diverse clients, and gaining invaluable experience along the way. Throughout, three things have remained essential: 360-degree thinking, out-of-the-box ideas and a clear strategic plan.

Judith Spiessberger

Director

“Good communication happens where precision, clarity and collaborative consulting come together.”

Judith joined IWK in 2020. She began her career in communications in 2012, studying Media and Communication Studies and Journalism in Vienna, before gaining professional experience in public relations and corporate communications. Her background includes roles at a globally active pharmaceutical company as well as at private and public-service media organisations.

At IWK, Judith focuses in particular on advising international M&A consultancies, private equity firms and professional services firms across the DACH region. She is known for her clear communication style, editorial precision and collaborative approach to client advice. With a strong instinct for topics, audiences and tone of voice, she helps clients communicate complex issues in a way that is clear, credible and impactful.

THE TEAM

Communication Partner: Together we achieve more

We could be writing that our clients are advised by the management. That we have a senior team with around a century of PR and communication experience. That we don’t make promises we cannot keep. That we are doers, holistica and strategic thinkers, who are only satisfied when you are. That ‘IWK’ stands for Information, Worthiness and Knowledge. For Integrity, Wordsmithery and Kingmakers. For ‘Information With Karma’. We could come up with much more.

Intelligent corporate communication

We are all of that and more, but it is not what defines us. IWK stands for a different way of approaching topics, communication and its channels. In order to achieve your goals, you sometimes have to call a spade a spade and not beat about the bush, because not every idea bears fruits. But almost every idea deserves to be thought through to the end. For that, it needs its space and time. We cultivate that by not prescribing our customers a run-of-the-mill process, but by evolving with our partner’s requirements, projects and goals.

One might call it “Intelligente Wirtschaftskommunikation”: intelligent corporate communication. Hard facts and complex topics grow into highly diverse storylines, formats, and decisions for different communication channels, for which we identify the most suitable approach in cooperation with editors, journalists and disseminators.

All of this requires the expertise, commitment and curiosity of our employees from a wide range of disciplines. From humanities to business economics, from law to political studies – it’s that mix, which makes us special, which we value greatly.