Mönchengladbach / Milan, 25 May 2023 – The MEDIA Central Group (“MEDIA Central”), a leading provider of data-based 360° drive-to-store marketing solutions, today announced it has combined with ShopFully, a leading European drive-to-store marketing tech platform offering a digital reach of >70 million shoppers for major retailers and brands. This industry-defining transaction was enabled by Stefan Hamacher, founder of MEDIA Central Group, Bregal Unternehmerkapital Funds (“Bregal”), partner of MEDIA Central since 2019, and Highland Europe, which has been a partner of ShopFully since 2015 and will retain a minority investment after the transaction. ShopFully’s Co-Founder and CEO, Stefano Portu, will reinvest in the new group and assume responsibility for all digital businesses within MEDIA Central Group as CEO Digital.

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