Munich, Germany, 4 December, 2020. – “PR is a waste of money.”
Hopefully companies finally said goodbye to this platitude during the Covid-19 crisis, because as it turned out over the past few months, communication was one of the key factors that allowed companies to stay on course in the media during these challenging times. The right messages at the right time through the right channels were essential to keep partners, stakeholders and employees informed and to present the company in the ideal light despite the crisis.
In a guest article in Venture Capital magazine, IWK Managing Partner Ira Wülfing and IWK Senior Director Florian Bergmann show how a company can optimally master this challenge and what else can still be achieved with a long-term communication strategy, a solid content plan and honest messages.
You can find the complete guest article in German here.