Your PR agency in Munich

A professional team in Munich-Schwabing committed to excellence and creativity. Communication that is strategic, transparent, reliable and above all effective. Clients who are among the best in professional services, private equity and medium-sized businesses.

Communication with concept

IWK Communication Partner - PR-Agentur München - Team

Creative ideas, new strategies

Clearly, ‘1’ is more than ‘0’ and less than ‘2’. This is already being a story. However, this can only be the beginning, like a good story can merely be the beginning of good communication. We use these figures but we look beyond: Abstract topics become tangible, complex contents comprehensible. This way, we add life, emotion and substance to a fact-driven corporate communication. Why? Because it sticks. Much more than a plain digit like ‘1’.

Passionate media specialists

We have made it our business to approach hard facts and complex topics more creatively. We turn figures into stories, stories into good communication and good communication into overall strategies based on diverse solutions, formats and propositions. For, we aren’t better management consultants or financial experts, aren’t better engineers or entrepreneurs. But we are better communicators who, as mediators between the facts and the public, find solutions with the greatest possible impact.

IWK Communication Partner - PR-Agentur München - Florian Bergmann

IWK in Figures

Small, but excellent: We are not an international network agency, we are an owner-managed consultancy with a small team that enjoys working closely with clients and achieving considerable success for them.


The year of foundation in Munich


Press releases per year


Dedicated employees


Years of practiced communication


Sqm. space for good ideas


Newbies introduced to PR


on air

The Management

Long-term PR strategy and media work, conception of corporate publishing products and the organisation of tailor-made event formats – we get in touch with the most diverse industries and business models, handle most diverse media genres and advise top management on all communication matters. Attracting attention and effectively placing topics, views and expertise – this requires passion, which our management has developed over many years of professional experience.

IWK Communication Partner - PR-Agentur München - Ira Wülfing

Ira Wülfing

Managing Partner

The Ira Wülfing Kommunikation (today IWK) founder’s credo: „We are committed to joint success with our clients, instead of merely working off projects.”

The foundation for this: „The concept needs to be well-grounded and promising,” states Ira Wülfing. 

The creative head of the agency relies on an excellent network of media contacts, a keen sense for the customers’ needs and a grasp for tomorrow’s topics of public interest. What else is of help? “Plenty of laughter,“ says Ira Wülfing, “because when it’s fun, it’s going to be good.”

Before starting an agency on her own in 2004, Ira Wülfing had studied theatre studies, art history and psychology. She also gained 15 years of valuable experience in different positions within PR for various clients. What has always been important: 360-degree thinking, out-of-the-box ideas and a strategic plan.

IWK Communication Partner - PR-Agentur München - Dr. Reinhard Saller

Dr. Reinhard Saller

Managing Director

„We provide a tremendous amount of freedom of thought and deed“, says Reinhard Saller. “Rigid patterns and concepts set in stone do not exist here.” 

This suits someone who claims to be a “realistic optimist”, who loves to engage in complex topics, and who is convinced that, “if something doesn’t fit, it doesn’t mean that it doesn’t belong together”.  And yet he prefers the simple, the clear solution.

For almost 20 years, Dr Reinhard Saller has worked in communications, since 2011 at IWK. 

Before that, he worked primarily at and for companies from the financial services sector, consulting, professional services and scientific institutes. Reinhard Saller received a Master’s degree at the Universities of Oxford and Regensburg and was awarded a PhD in literary studies with a thesis on economy theory.

IWK Communication Partner - PR-Agentur München - Florian Bergmann

Florian Bergmann


„Keep calm and rely on PR“ – Florian Bergmann’s professional motto stands for the effectiveness of corporate communication which he feels confident about. 

„As a mediator between economy and public, we have an exciting task: Finding and telling pleasant stories, mitigating tricky situations and showing off successes”, he says. Or put differently: “One cannot not communicate, therefore, one should rather communicate properly.”

Florian Bergmann has been at home in the world of corporate communications for about 15 years – he learnt his trade from scratch at a renowned, medium-sized agency and worked at the largest German corporate law firm.  He has been on board at IWK since 2016. Florian Bergmann holds a master’s degree in political science, law and economic geography from the Universities of Munich and Venice and has worked as a freelance journalist. 

The Team

Communication Partner: Together we reach more

We could be writing that our clients are advised by the management. That we have a senior team with around a century of PR and communications experience. That we don’t make promises we cannot keep. That we are doers thinking holistically and strategically, only satisfied, when you are. That ‘IWK’ stands for Information, Worthiness, Knowledge. For Integrity, Wordsmithery and Kingcraft. For ‚Information With Karma‘. We can come up with much more. 

Intelligent business communication

We are all of this and more, but this is not what defines us. IWK stands for a different way of approaching topics, communication and its practices. In order to achieve goals, you sometimes have to call a spade a spade and not beat about the bush, because not every idea bears fruits. But almost every idea deserves to be thought through to the end. For this it needs some space and time. We cultivate that by not prescribing our customers a run-of-the-mill process, but by evolving with our partner’s requirements, projects and goals.

One might call it “intelligent business communication”: Hard facts and complex topics advance into highly diverse storylines, most various formats, and decisions for different communication channels, for which we identify the most suitable way in accordance with editorial offices, journalists and disseminators. 

All of this requires the expertise, commitment and curiosity of our employees from a wide range of disciplines. From humanities to business economics, from law to political studies – it’s the mix that makes us special, and we attach particular importance to being special.

Do you also want to be part of a team that shares an enthusiasm for business and finance, that sets standards in creative and efficient communication?

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